Lucky Chicken Eggs believe in giving hens a good life worth living. This philosophy has helped them grow from a small free-range egg enterprise, to a trusted brand.
Since launching in Victoria’s Goulburn Valley in 2008, Lucky Chicken Eggs has gone from strength to strength. A large part of this success comes from their commitment to being 100 per cent cage free, 100 per cent of the time.
“You know, you start off these enterprises small. If you like what you do with a passion, you succeed,” says Morry Wroby, Lucky Chicken Eggs CEO and Managing Director.
The family-run business operate their farms to very high standards, always ensuring each hen's well-being is a priority. This helps make them one of the few RSPCA-accredited egg companies in Australia. The hens have access to wide-open spaces where they can dust bathe and spend their days foraging.
“We believe that happy hens lay happy eggs. So, our farms are designed with lots of activity structures so our hens can live an adventure every day,” says Morry.
As a farmer, Morry says he has an obligation to consider the environment. “It's just a prerequisite. And it’s one of the reasons we're now starting to put on solar panels on our sheds.”
“There's obviously a commercial benefit to saving on cost, but we're also reducing our carbon footprint.”
He says installing a commercial solar system made business sense, especially when he saw the payback period prepared for him by EnergyAustralia.
“[EnergyAustralia] showed me how it worked. They're putting in top equipment; they stand by what they do,” he says.
Morry suspects many of his colleagues will come and see the final product. “And, I'll be pleased to tell them this is the savings we're achieving, these are the benefits, and my experience with the installation.”